Join the fun at our BIG Games fest including our panel on BIG video game titles franchises, food trucks, and the GameTruck, all at Beverly Hills Porsche! We'll discuss how to manage game franchises from development to marketing with speakers from Activision, Disney Interactive Games, Marvel, IGN, Square Enix, Atari and more. And play games in the pimped out GameTruck and try tasty treats from the Dim Sum Truck. It's gonna be fu-u-un!
REGISTRATION REQUIRED via eventbrite:
http://digitallabiggames.eventbrite.com/
If u'd like to volunteer to help check-in people for comped admission, and have a friendly smile, email
info@digitalla.net with GAMES as the subject.
Yup, Beverly Hills Porsche invites Digital LA for a festival of fun at its dealership, clearing part of its showroom floor for our panel, and its lot for the GameTruck and Dim Sum Truck.
AGENDA
- 6:30-8p. Check-in and Networking. Play games in the GameTruck and get food at the Dim Sum Truck (see below).
- 7-8p. VIP Reception in the VIP Hi-Score Lounge, presented by FILTER Talent, for speakers, guests and VIP registration.
- 8-9:30p. BIG Games Panel + Q&A. We'll chat with our vidgame experts on managing BIG title video game franchises, cuz so many are releasing this holiday season. We'll discuss: enhancing each new release while maintaining the brand, rebooting franchises, and engaging fans between releases via blogs, contests, social media, etc. We'll also discuss how games tie to movie franchises, and how/when to extend a BIG title to other platforms, including iPhone, iPad, smartphone, etc, and BIG social game titles.
Scheduled speakers include:
- Mike Pelletier, Activision | Blizzard, Global Brand Management, Blur (racing game).
- Mike Sharnakow, Atari, Director of Business Development
- Garrett Young, Disney Interactive Studios, Director, Internal Development (TRON: Evolution, Toy Story 3, Cars, etc)
- Chris Baker, Marvel Studios, Manager - Licensed Games @Marvel
- Gareth Griffiths, Activision. User-Testing Lead (Transformers: War for Cybertron, Spider-Man: Shattered Dimensions, DJ Hero 2, Goldeneye for Wii, Call of Duty Black Ops)
- Adam Sullivan, Square Enix, Counsel, Legal & Business Affairs (liaison with Hollywood studios, formerly at Sony Playstation during greenlighting of Uncharted and God of War)
- Chris Carle, IGN, Entertainment Editorial Director, @IGN
- Jason Wonacott, CEO, Wonacott Communications. Developed and launched THQ’s Homefront food truck stunt at E3 2010, and more console, social, mobile games. @wonacott
- Moderator: Kevin Winston, Digital LA founder (formerly at MySpace and IGN, movie and video game integrated marketing)
- 9:30-10:30. Networking and play games!
- GameTruck: After talking about games, play them in the GameTruck, a 50-foot video game party truck where up to 16 people can play games on four consoles including xbox, Playstation 3, Wii and band games. Follow @GameTruckLA on Twitter and like them on Facebook to get line cuts! Also: the GameTruck will be auctioning a weekday company party where the truck pulls up to your offices so u can play!
- Dim Sum Truck: Buy yum noms at the Dim Sum Truck, serving dumplings, pork buns, chicken salad and more. @dimsumtruck
Thanks to Beverly Hills Porsche @bevhillsporsche for hosting.
Twitter: Hashtag #digitallaBIGgames. And follow @bevhillsporsche @GameTruckLA @dimsumtruck @DigitalLA for promos at the event.
Parking: Flynt garage kitty-korner $10. Wilshire street parking after 7. Avoid permit-only residential parking - read signs carefully!
REGISTRATION REQUIRED via eventbrite:
http://digitallabiggames.eventbrite.com/
If you're interested in sponsoring food/wine for our VIP networking or other event online/offline sponsorship, email
info@digitalla.net with GAMES as the subject.
