Metrics are key to the success of any web or mobile business...

There are so many numbers to parse when analyzing web and mobile metrics – which are the most important? How can you tell if your customer acquisition efforts are effective? Are your customers adequately engaged?

At the upcoming nextNY talk on metrics, you'll learn what key measurements you should analyze, what tools... [read more]

Metrics are key to the success of any web or mobile business...

There are so many numbers to parse when analyzing web and mobile metrics – which are the most important? How can you tell if your customer acquisition efforts are effective? Are your customers adequately engaged?

At the upcoming nextNY talk on metrics, you'll learn what key measurements you should analyze, what tools to use, best practices and how to build these metrics into your company culture. From customer acquisition to ongoing engagement, the distinguished panel will cover metrics in the context of mobile, social, location based services and e-commerce businesses.