Business videos can generate a 20 - 200% increase in key funnel metrics like email open rates, website traffic levels, lead capture rates, website engagement times, and deal closures. Today, it's easy to make these videos quickly and at a low cost, but understanding how to measure and justify the investment of resources will lead to greater success. During this webinar we will:
·Show...
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Business videos can generate a 20 - 200% increase in key funnel metrics like email open rates, website traffic levels, lead capture rates, website engagement times, and deal closures. Today, it's easy to make these videos quickly and at a low cost, but understanding how to measure and justify the investment of resources will lead to greater success. During this webinar we will:
·Show examples of videos that help the sales and marketing funnel
·Discuss the current state of video measurement
·Review some simple ROI calculations
·Provide easy ways to get started while following best practices