Join the MMA’s Women In Wireless Mentoring Committee on Friday, December 3 at noon ET for an audio seminar on the basics of mobile advertising. Sponsored by U.S. Cellular, this sixty minute overview will arm you with the information you need to kick start your own mobile advertising campaign!

Mobile Advertising has been on the radar for years, with each year promising to be THE year of... [read more]

Join the MMA’s Women In Wireless Mentoring Committee on Friday, December 3 at noon ET for an audio seminar on the basics of mobile advertising. Sponsored by U.S. Cellular, this sixty minute overview will arm you with the information you need to kick start your own mobile advertising campaign!

Mobile Advertising has been on the radar for years, with each year promising to be THE year of mobile. Headlines from 2010 included big dollar acquisitions, emerging platforms, new advertising formats, the launch of the tablet, and the introduction of a range of sophisticated handsets. Our experts will navigate us through the ins and outs of this exciting industry by sharing their complementary perspectives and client case studies in an engaging panel discussion. This is part one of a two part series on Mobile Advertising.

Panelists:
Katy Carlin, Associate Digital Director, Media Vest
Polly Lieberman, Vice President, Advertising and Sponsorship Sales - GOGII, Inc.
Jami Lawrence, Director of Mobile - Publicis
Elena Perez, Director of Marketing - Medialets

Moderator:
Mary Park, Mobile Consultant and Founder of Crisp Wireless

Call In Details:
( 877 ) 716 – 9437

This event is free and open to the public. The audio seminar begins at noon ET, please dial in at least 15 minutes prior to the call.