There will be live coverage of the event throughout the day on the @econevents channel on Twitter. Follow with #econevents
Social networks are leading us towards a new era of global interconnectedness. This exclusive one-day conference will examine why they have become so popular in the first place and how businesses are using them to enhance their marketing strategies, to leverage their HR policies and to boost their internal communications tactics.
Although the value propositions for social networks are soft, they are more and more used by corporations as a way to create a continuous dialogue with a precisely segmented customer target. From advertising to community building, what is the real impact of social-networking on corporate brands? How do we efficiently measure their ROI?
At the same time, there has been an increasing use of intracorporate networking as an internal communications booster. How can these internal networks benefit corporations? What are the best practices and pitfalls?
The business model of networking sites is based on the idea that people will share information. Even though most social networks already offer ways for members to restrict the information shared, they can constitute a major risk pool in terms of privacy, reputation and brand control. Do they pose a threat to corporate wealth and what are the most common traps to avoid?
This exclusive event will provide invaluable strategic insights on how social networking is changing the way companies do business, a top-level speaker line-up, and an opportunity to network with peers.