One in four mobile subscribers in the US is using a smartphone to use apps, browse the Web, check email, play games, text, and more.  Major publishers like ESPN and The Weather Channel have more mobile than Web traffic. What can you do in your business to leverage mobile for marketing?  Do you need a mobile site? Mobile app? How can you leverage services like Foursquare? Would a text campaign... [read more]

One in four mobile subscribers in the US is using a smartphone to use apps, browse the Web, check email, play games, text, and more.  Major publishers like ESPN and The Weather Channel have more mobile than Web traffic. What can you do in your business to leverage mobile for marketing?  Do you need a mobile site? Mobile app? How can you leverage services like Foursquare? Would a text campaign work for you? What the heck is a QR code?   Whether you're a marketer or marketing your business, NIM breaks it down. Join Newport Interactive Marketers on January 20th as Tamara Gruber, founder of Red Giant Consulting, guides marketers into the mobile marketing world.     Win a custom mobile marketing analysis! If you'd like to be a case study, email Newport Interactive Marketers by Jan. 1, 2011. Tamara Gruber is the founder of Red Giant Consulting and provides strategic marketing and communications services to tech and mobile start ups.  She has spent more than13 years in mobile as a consultant and as VP of Marketing for Crisp Media and Scan Mobile, and Director of Marketing for Broadbeam Corp.  Last year she had the honor of being named one of the Top 50 Women in Mobile Content by Mobile Entertainment and the Women to Watch in 2010 by Mobile Marketer.  She is @tgruber on Twitter, and you can also find her at Providence Geeks or organizing events for MobileMondays Boston.