Honored to be moderating this panel for the AgChat Foundation! Please join me and a group of very special social media "mavens" - Farmers who Tweet - to hear how they use social media to create community and improve customer service!

You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining... [read more]

Honored to be moderating this panel for the AgChat Foundation! Please join me and a group of very special social media "mavens" - Farmers who Tweet - to hear how they use social media to create community and improve customer service!

You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships.

It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything. The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices. Complete program details can be found at www.agchat.org.

If you need any reason to convince business owners why social media IS a MUST in their media plans, this panel will give you great case studies and ammunition in your pitches. I mean, cmon "farmers who tweet!!!"

Need I say more...but seriously, please join us to find out how America's farmers are using Social Media to promote their businesses, connect with others, and create a platform for authentic customer service for their "goods."