OMMA Metrics is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses. Topics include acquisition and conversion, customer retention,... [read more]

OMMA Metrics is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses. Topics include acquisition and conversion, customer retention, predictive analytics, and attribution.