Measurement and ROI: How To Quantify Costs and Results
Speakers: Steve Broback, Beth Blecherman, Sheila Dowd, Ben Parr.

Is a strong social media presence worth the time, effort and expense? Can you afford to do what’s required? Can you afford NOT to?

Businesses that start engaging in social media quickly realize that there are many costs involved in executing on a comprehensive social media... [read more]

Measurement and ROI: How To Quantify Costs and Results
Speakers: Steve Broback, Beth Blecherman, Sheila Dowd, Ben Parr.

Is a strong social media presence worth the time, effort and expense? Can you afford to do what’s required? Can you afford NOT to?

Businesses that start engaging in social media quickly realize that there are many costs involved in executing on a comprehensive social media strategy, ranging from hours (or hundreds of hours) of staff time per week to unexpected infrastructure, hosting, and bandwidth costs.

The benefits of getting into Twitter, Facebook, and other social platforms are equally murky. Tracking new customers through social channels, or even worse, trying to assign a dollar value to each support action taken through Twitter, is a challenge at best.

How do businesses effectively track and quantify the myriad of costs and associated benefits? How do the businesses that don’t do the math reconcile their presence?

In this session our experts will discuss how their companies justify their efforts and how what they’ve learned may apply to other organizations.