10:10 – 10:40am
Campaigns that Connect: What Drives Engagement, Traffic, and Goodwill?
Speakers: Steve Broback, Mark Budgell, Robert Scoble, Blair Poloskey, Brian August, Rony Zarom
By now almost everyone knows the generalities of social media engagement: it’s about conversation, not messaging — and responding is often better than sitting on the sidelines. Getting something to “go...
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10:10 – 10:40am
Campaigns that Connect: What Drives Engagement, Traffic, and Goodwill?
Speakers: Steve Broback, Mark Budgell, Robert Scoble, Blair Poloskey, Brian August, Rony Zarom
By now almost everyone knows the generalities of social media engagement: it’s about conversation, not messaging — and responding is often better than sitting on the sidelines. Getting something to “go viral” is the holy grail of your social media marketing strategy. But how do you design a campaign that employs all the right elements?
This panel of practitioners will share their strategies for designing campaigns that drive results: building contests that actually grow followership, designing an ad campaign that resonates in Facebook, and harnessing the power of current conversations.