10:10 – 10:40am
Campaigns that Connect: What Drives Engagement, Traffic, and Goodwill?
Speakers: Steve Broback, Mark Budgell, Robert Scoble, Blair Poloskey, Brian August, Rony Zarom
By now almost everyone knows the generalities of social media engagement: it’s about conversation, not messaging — and responding is often better than sitting on the sidelines. Getting something to “go... [read more]