10:40 – 11:10am
Growing your Community: Fans, Followers, Members, and More
Speakers: Jason Preston, LeVar Burton, Thomas Knoll, Jeff Rubenstein, Stephanie Schierholz, Marsha Collier
The classic debate: do you want more followers, or do you want the right followers? The answer, of course, is that you want both.
Some companies are very successful at building a fan base in Facebook, Twitter,...
[read more] 10:40 – 11:10am
Growing your Community: Fans, Followers, Members, and More
Speakers: Jason Preston, LeVar Burton, Thomas Knoll, Jeff Rubenstein, Stephanie Schierholz, Marsha Collier
The classic debate: do you want more followers, or do you want the right followers? The answer, of course, is that you want both.
Some companies are very successful at building a fan base in Facebook, Twitter, and now even Foursquare, while others are left in the dust. This session will outline the techniques used by brands that grow massive followerships, and how you can replicate their success.
