Full Day Social Media Marketing Workshop at Click Asia Summit

I am delighted to share that I’ll be leading a full day social media marketing workshop at Click Asia Summit in Mumbai on January 22, 2011.

Here’s the outline of the workshop:

1. Real-life social networking game

- How do we connect with others on social networks around our passions?
- How do connections lead to conversations, collaboration and community?
- How can brands connect with people... [read more]

I am delighted to share that I’ll be leading a full day social media marketing workshop at Click Asia Summit in Mumbai on January 22, 2011.

Here’s the outline of the workshop:

1. Real-life social networking game

- How do we connect with others on social networks around our passions?
- How do connections lead to conversations, collaboration and community?
- How can brands connect with people around their passions?

2. Community-centric integrated marketing

- How is the social web changing integrated marketing and the role of agencies?
- How can brands create a series of integrated marketing campaigns that build upon each other?
- How can brands leverage owned, paid and earned media into their integrated marketing strategy?
- Pepsi Refresh case study.

3. Social web strategy for business impact

- How can brands leverage conversations, campaigns and communities for business impact?
- How can brands build online communities to organize and energize their evangelists?
- How can brands measure business impact, platform influence and program engagement?
- Dell case study.

4. Social web strategy in the B2C context

- How can brands use contests to build high-engagement communities?
- How can brands use communities to drive retail footfalls?
- How can brands create cause-based communities to connect with their stakeholders?
- Starbucks case study.

5. Social web strategy in the B2B context

- How can brands use communities to strengthen relationships with partners?
- How can brands use communities to attract and motivate talent?
- How can brands use communities to establish thought leaderships?
- Microsoft case study.

6. Strategy on a post-it note game

- What are our brand values and business objectives?
- Who are our brand evangelists and what are their passions?
- What is our core platform and program strategy and how will we measure success?

Register at http://clickasiasummit.com/register/

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