How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media—and why others don’t.

How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media—and why others don’t.