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Web 2.0 Expo Keynote: Jennifer Aaker-Creating Infectious Action

Web 2.0 Expo Keynote: Jennifer Aaker-Creating Infectious Action

Moscone West, Keynote Keynote Room - 3rd Level · Wednesday, March 30, 2011 at 4:15 PM

  • Andy Smith
  • anjelika
  • Jennifer Aaker
  • Adam Rifkin
  • Ayush Agarwal
  • Jawad Ansari
  • cz
  • Preston Rutherford
  • Akshay Krishnaiah
  • Carri Bugbee
  • Samantha
  • Paul Martin
  • Dana Oshiro
  • Liva Judic
How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media—and why others don’t.
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