The WCA Lecture Series is a much anticipated part of the wine event calendar that aims to present topics with a controversial angle that spark debate amongst media representatives, both domestically and globally. We aim to get our members thinking about better ways to communicate wine messages through perspectives from some of the world’s leading wine personalities. Previous speakers have... [read more]

The WCA Lecture Series is a much anticipated part of the wine event calendar that aims to present topics with a controversial angle that spark debate amongst media representatives, both domestically and globally. We aim to get our members thinking about better ways to communicate wine messages through perspectives from some of the world’s leading wine personalities. Previous speakers have included personalities such as Jancis Robinson MW OBE, Robert Joseph, Mike Paul, Dan Berger, Felicity Carter and Jeffrey Grosset.
With so much discussion about the role of social media as part of a winery’s marketing and communications plan, and following the overwhelming interest in the WCA social media presentations early in 2010, we thought it was timely to engage one of the world’s leading wine social media experts to share some firsthand experiences, relevant case studies and tips on how to build a loyal following for your brand using non-traditional channels