3e mardi Third Tuesday Montreal: CC Chapman

3e mardi Third Tuesday Montreal est de retour! We're back!

Social media aficionados will be thrilled to hear that C.C. Chapman, co-author with Ann Handley, of Content Rules, is making a cross country tour of Third Tuesdays in January. C.C. will be at Third Tuesday Montreal on MONDAY January 17, Third Tuesday Toronto on January 18, Third Tuesday Calgary on January 19 and Third Tuesday... [read more]

3e mardi Third Tuesday Montreal est de retour! We're back!

Social media aficionados will be thrilled to hear that C.C. Chapman, co-author with Ann Handley, of Content Rules, is making a cross country tour of Third Tuesdays in January. C.C. will be at Third Tuesday Montreal on MONDAY January 17, Third Tuesday Toronto on January 18, Third Tuesday Calgary on January 19 and Third Tuesday Vancouver on January 20.

What’s Content Rules all about? In C.C.’s words:

Content Rules: How to Create the Right Kind of Stuff That Engages (Not Bores) Your Customers

Your brand is a publisher now. That’s a frightening notion, perhaps, but it’s also a tremendous opportunity. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an unprecedented opportunity to engage directly with your customers. So instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have a rich and awesome alternative.

Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.

Produce good stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you: Content is king! Content rules!

Read the book. Meet the author
You can buy Content Rules as an eBook from Kobo. Or, if you still love the feel of bound paper, you can order a physical of Content Rules from Chapters. Either way, reading the book before you meet C.C. will add to your experience.

Thank you to our Sponsors - new for 2011:

Thornley Fallis
HKDP (Hill and Knowlton)
energi PR

... these events would be impossible without their financial contribution - merci!

Au plaisir de vous voir le lundi 17 janvier prochain, des 18h!

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