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Gamify Me: How Game Mechanics are Infiltrating Brand Marketing

Gamify Me: How Game Mechanics are Infiltrating Brand Marketing

466 Lexington Ave, New York, NY 10017 · Tuesday, February 8, 2011 at 12:00 AM - Wednesday, February 9, 2011 at 12:00 AM

Jay Levy
  • Jay Levy
  • Kevin Haughwout
  • Nelly Yusupova
  • Dez
  • Darold Cuba
  • Damien Basile
  • Perks Consulting
  • J.R. Bédard
  • Josh Babetski
  • Kevin Skobac
  • Geert DeBecker
  • Gina Gotthilf
Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to. Now marketers are incorporating these activities to encourage desirable behavior. We will talk about who is winning using game mechanics and how marketers can avoid getting blasted.

Speakers:

* Moderator: David Rosenberg, Director of Emerging Media, JWT New... [read more]
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  • mike mostransky posted
    2 years, 3 months ago

    “ gah, wish I saw this yesterday! ”

  • Midori Connolly posted
    2 years, 3 months ago

    “ Dream world/Wish list item: That this presentation were live streamed...so a wistful girl in SoCal could absorb what will be an amazing presentation I'm sure!! ”

466 Lexington Ave, New York, NY 10017
466 Lexington Ave, New York, NY 10017, New York, New York, US

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