The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in... [read more]
The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
Rosally Sapla I'd love to know if people are looking as I am to find out who's talking about or sharing the most on topics that interest me, and then among those talking, whom I can really trust -- because other people are saying the same things (validating) or they're my people (friends, mentors, etc.). What I'd want from a community is help finding out what or who I should know about and what they feel I need to learn, see or experience. What do other people want from a community on the web?
1 year, 3 months ago
Maria Ogneva I'd love to learn what you consider a community. Is a community organizing around a particular discussion or conversation a true community? Or are communities more long-term?
@themaria · 1 year, 3 months ago
Willo O'Brien With the rise of social shopping, I think it's interesting to look at the different ways to measure the ROI of developing a community; both in warm-fuzzies and sales. I'll be there!
@willotoons · 1 year, 3 months ago
Arjun Dev Arora My top question is: "What are the steps to take a crowd and make it into a community? What do I need to know with regards to values, technology, and/or process?
@arjundevarora · 1 year, 3 months ago
Laura Gluhanich Definitely bummed to be missing this panel at sxsw, I'll be in SF this year. I agree that community is different than crowd and think a way to distinguish is based on what the group is accomplishing. The most engaged community's action extends beyond what's easily available - RT or Like buttons - to self-organized events, collaboration and interaction. It woud be interesting to explore the tipping point of when this occurs, why, how and whom.
@lauraglu · 1 year, 3 months ago
L.A. Lassek I think its possible to find community amongst the crowd. Crowd is exponential. Community is about relatability and connectivity.
@notinLA · 1 year, 3 months ago
Tara Hunt I struggle with this. Of course I know inherently what the benefits are, but are they ever *really* a community? Or are they people who temporarily connect through their shared love of the experience/brand? And do we really want people to spend their days fawning over brands or just merely connecting in whatever way possible? Sure, we want to sell. Sure we want to promote how awesome our apps/stores/brands/services/stuff is, but it should be part of the bigger ecosystem IMO. Small pieces loosely joined.
@missrogue · 1 year, 3 months ago
francine hardaway Here's another one: is a community a crowd with a shared interest?
@hardaway · 1 year, 3 months ago
francine hardaway Doesn't a crowd always turn into a community just through longevity?
@hardaway · 1 year, 3 months ago
Evan Hamilton My top question: am I doing a bad job if I'm not turning my crowd of customers into a community?
@evanhamilton · 1 year, 3 months ago
Thomas Knoll For the folks who are coming, I am curious what your top question is about crowds vs communities?
@Thomasknoll · 1 year, 3 months ago
Thomas Knoll @silverton - Wish you could be there as well!
@Thomasknoll · 1 year, 3 months ago
michael silverton I so wish I could be here for this, Thomas. Stellar, Community-Creating Customer Service *is* the new Marketing.
