Marketers today need to reach and engage their audience across both traditional (email, website, community, affiliates, paid media) and social (Facebook, LinkedIn, Twitter) channels. As users open fewer emails, unsubscribe more and click on fewer ads, marketers are seeking new engagement-driven approaches to increasing conversion. We will discuss several case studies across medium-size and large... [read more]

Marketers today need to reach and engage their audience across both traditional (email, website, community, affiliates, paid media) and social (Facebook, LinkedIn, Twitter) channels. As users open fewer emails, unsubscribe more and click on fewer ads, marketers are seeking new engagement-driven approaches to increasing conversion. We will discuss several case studies across medium-size and large enterprises in B2B, B2C and Event Marketing, that delivered a 50+% lift, and $1000s in incremental revenues to the business.