AOL, Digg, MySpace: all victims of a world in which users expect their online experiences to bend and shift to their will. When experiences can't adapt, they fail and rarely recover. What does this mean for designing superlative experiences online? We'll unpack what elastic design means, how it's being used effectively by frog design and its clients, and how smart designers can... [read more]

AOL, Digg, MySpace: all victims of a world in which users expect their online experiences to bend and shift to their will. When experiences can't adapt, they fail and rarely recover. What does this mean for designing superlative experiences online? We'll unpack what elastic design means, how it's being used effectively by frog design and its clients, and how smart designers can engage social media to involve users directly in the design process and employ their feedback to build more inclusive, adaptive and relevant experiences.