The Social Media Breakfast SF East Bay is moving to Berkeley for our first breakfast of 2011, where we'll hear from social media luminary Shel Israel. Thanks to sponsorship by Lithium, there's no charge for the event. The breakfast will be held at Westside Bakery Cafe, 2570 9th St., Berkeley. The light breakfast will include a large pastry, fresh fruit salad and coffee or tea. Our... [read more]

The Social Media Breakfast SF East Bay is moving to Berkeley for our first breakfast of 2011, where we'll hear from social media luminary Shel Israel. Thanks to sponsorship by Lithium, there's no charge for the event. The breakfast will be held at Westside Bakery Cafe, 2570 9th St., Berkeley. The light breakfast will include a large pastry, fresh fruit salad and coffee or tea. Our speaker will address social media trends for the new decade. About Shel Israel Shel Israel advises, analyze, consult, write and speak about social media. He co-authored [with Robert Scoble] of Naked Conversations--how blogs are changing the way businesses talk with customers [Wiley, 2006], considered by many to be the seminal book in introducing traditional business to social media. He also wrote Twitterville, How Businesses can Thrive in the New Global Neighborhoods [Portfolio, Sept. 2009], one of the most praised of the many books written about the business advantages of the popular social network. A marketing and communications consultant since 1979, Shel has worked with hundreds of companies, mostly in the tech sector. Since 2005, his consulting/advising focus has remained almost exclusively on issues of social media and business strategy. He is also an experienced keynote speaker, having appeared more than 100 times since 2006. He has spoken in nine countries, and extensively in North America. Shel's blog, Global Neighbourhoods, is often listed among the world’s top business blogs. Shel is a senior fellow and advisory board member to the Society for New Media Research (SNCR) and serves as the social media advisor to StepOne, an organization that helps Spanish companies make American business connections. About Lithium Lithium offers a single suite for managing your social customer. Your customers are everywhere. We help you to engage them on social sites like Twitter and Facebook and in your own branded community. With Lithium, you can find them, listen to their conversation and respond in an intelligent way. We allow you to understand their influence, engage their passions and encourage them to contribute to your company's marketing, commerce, customer service or product development activities. We do this all in one place. This means a single set of customer data, one convenient place for reporting and a combined set of insights. The world's most innovative companies such as AT&T, Barnes & Noble, Best Buy, Sephora, Univision, and HP are using Lithium to engage their customers in breathtaking new ways (literally, breathtaking.) They're increasing revenue, reducing expenses, and strengthening their brands. And most importantly, they're building a lasting competitive asset with their customers.