Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community. Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The... [read more]

Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community. Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The panelists will help you understand the measurements you need to use to both understand the value of your community lurkers and how to translate that value back to the business. We will also share ideas on how to keep lurkers engaged and coming back to the community and how they can turn from lurkers into contributors. In this panel, you will learn why your community lurkers are valuable and how to measure their value by understanding how they are contributing to your community, what they are learning from your community, and how they are providing value back to the business. This will be a moderator-lead discussion with plenty of time for Q&A. Learn from a panel with a combined 32 years of community building and management experience.