The Viral Business - Party and Panel at the Barrel House
The Barrel House
·
Monday, February 7, 2011, 6:30-9:00pm
Posted 1 year, 3 months ago
· 5 participants
Curious what big brands are thinking about this whole viral video thing? What types of videos they are now investing in? How they are building social audiences? Come find out. As part of San Francisco's Social Media Week conference, Sharethrough will be hosting a party and panel all about brand content, viral videos and social media. The event will be at San Francisco's historic Barrel... [read more]
Curious what big brands are thinking about this whole viral video thing? What types of videos they are now investing in? How they are building social audiences? Come find out. As part of San Francisco's Social Media Week conference, Sharethrough will be hosting a party and panel all about brand content, viral videos and social media. The event will be at San Francisco's historic Barrel House and feature a panel discussion among top creative agencies, media and technology companies, about their experiences creating, promoting and distributing brand videos that went viral and what's next in the world of online video and brand strategy. There will also be really good (free!) wine and drinks and a networking event afterwards. Speakers include: Dan Greenberg, CEO, Sharethrough Joshua Brandau, Media Director, Pereira & O'Dell Ryan Lee, Social Media Strategist, Mekanism Walter Haas, Global Marketing Group, Levi Strauss & Co. Please RSVP - First 75 registrants are guaranteed entry. Panel Description: The viral business: How social media is changing brand video strategy Social media offers brands an unprecedented ability to get their videos seen and even shared among consumers. To capitalize on this, many brands are producing increasingly more creative, content-driven video campaigns and utilizing sophisticated social video distribution strategies. Is viral video now a trusted strategy for brands or is success still unpredictable? Come hear a conversation between some of the top thinkers across creative, media and technology about the evolving relationship between social media and online video advertising and where the 'social video' industry is heading.