Join some of San Francisco's top social managers in the hottest topics of today's community.
12:00 - 1 p.m.
lunch - sponsored by Seesmic / @PopChipsSF / Hansens
1:15-2:15
Cultivating Communities & Maximizing Engagement
Social media presents an opportunity to not only cultivate communities in social platforms, but also amplify awareness for a company’s brand. At no other time...
[read more] Join some of San Francisco's top social managers in the hottest topics of today's community.
12:00 - 1 p.m.
lunch - sponsored by Seesmic / @PopChipsSF / Hansens
1:15-2:15
Cultivating Communities & Maximizing Engagement
Social media presents an opportunity to not only cultivate communities in social platforms, but also amplify awareness for a company’s brand. At no other time in history has it been possible for a person to associate themselves with a brand than with the simple gesture of clicking a "like" button.
With more and more people using social tools, understanding everything from how to monitor conversations, to gaining insight via feedback, or even isolating your most influential customers; these skill have become more than a "nice to have," but a necessity. In this session, you will learn how to use social media to better understand, and identify your most passionate community members.
Moderator
Marcus Nelson - SalesForce
Panelists Include:
Lauren - Context Optional
Megan Berry - Klout
Derek Overbey- Roost
Evan Hamilton- UserVoice
2:15-2:30 Snacks
2:30-3:30
How hands-off can you be with your community?
Social media monitoring, tweet automation, Klout scores, and other recent innovations allow community managers to spend less time in the social media trenches. Are these fantastic timesavers or a dangerous temptations?
Evan Hamilton, Community Manager at UserVoice, leads a panel of community managers and social media managers in drastically different businesses (from social gaming to the SF zoo) in a discussion of how far you can remove yourself from the daily management of your community.
Moderator
Evan Hamilton - UserVoice
Panelists Include:
Nathan McGee - Zynga
Jenna Langer- LiveFyre
Maria Ogneva- Nimble
Anthony Brown - San Francisco Zoo (@SFZoo)
