When launched in December, Word Lens iPhone app - that automagically translates any text you point your phone camera to through augmented reality - got 2.5 million views on YouTube in its first week and held #1 position on the lists of Top Free Apps and Top Grossing Apps on iTunes.
Wired called it "one of the most amazing apps we have ever... [read more]
When launched in December, Word Lens iPhone app - that automagically translates any text you point your phone camera to through augmented reality - got 2.5 million views on YouTube in its first week and held #1 position on the lists of Top Free Apps and Top Grossing Apps on iTunes.
Wired called it "one of the most amazing apps we have ever seen"; New York Times gave it an award for "best app idea" and Economist said "Word Lens: this changes everything".
If you've been dreaming about making a viral app or product and always wondered about the backstory of a viral launch, come hear from the developer of Word Lens, Otavio Good, as he shares lessons learned.
