Many marketers are looking to adapt social media to meet their communications needs. Where do you start? How can you meaningfully engage your customers through social media? How would you measure success? During this panel discussion, you will hear from both B2B and B2C marketers who have incorporated social media into their integrated campaigns, overcome challenges and measured success.
Join us for short, lively presentations from each panelist, followed by a moderated panel discussion and audience Q & A.
Panel
Scott M. Robertson, Director of Marketing and Communications Operations, Fairview Health Services
Lisa Grimm, Digital PR Specialist, Mall of America
Zach Pentel, Senior Social Media Strategist, Martin|Williams Advertising
Moderator
Andrew Eklund, Founder and CEO, Ciceron
What you'll learn
Tips and examples of how others have been successful
How to get started
Possible challenges and things to consider
Cost overview - what you should budget to get started
About the Speakers
Scott M. Robertson
Scott has worked for Fairview Health Services for 12 years in marketing and information technology. Scott's experience incorporates graphic design and production; interactive design and application integration; SEO/SEM; and social media and web video. Scott currently directs interactive marketing, design and contact center work.
Lisa Grimm
Lisa has a strong back ground in integrated marketing communications, branding, public relations and emerging media, and is skilled in bridging the traditional/digital media divide. She believes that brand reputation is an organization's most critical asset and that its ability to innovate, adapt and change with society impacts the ultimate success of any organization. At the Mall of America, Lisa's time is devoted to an integrated marketing mix consisting of social media, online public relations and social communication campaigns. She has spear-headed digital campaigns with measureable results in both the B2C and B2B spaces.
Zach Pentel
Zach Pentel is the senior social media strategist at Martin Williams Advertising, leading social media strategy development and advising a client portfolio that includes 3M, Cargill, Syngenta, Payless ShoeSource, and Integrity Windows, including a viral campaign for Integrity that won the 2010 AdWeek Buzz Award for best use of viral marketing.
Andrew Eklund
Ciceron was born in 1995 over drinks and dinner at an Italian bistro in San Francisco. The firm Andrew Eklund founded that day is now an industry veteran, having stuck to its guns that the web is the most significant "game-changing" business influence of the past half-century. Clients include Capella University, Tennant Company, Travel Nevada, University of Minnesota, The Home Depot, Andersen Windows, and a large number of clients in the professional travel vertical. Andrew has been instrumental in helping companies make sound business and economic decisions out of the fluidity of the Internet.
ABOUT OUR DIGITAL SERIES SPONSORS
Digital People specializes in creative staffing and smartSourcing. In business for over 25 years, we've dedicated ourselves exclusively to the creative, marketing, and new media disciplines.
Larsen is a design, branding, marketing, and interactive agency of 45+ professionals in Minneapolis and the San Francisco Bay Area—serving over 150 clients nationwide. Since 1975, businesses, institutions, and not–for–profit organizations have relied on us to build strong, sustainable brands.
Vic's chef creates an exciting and flavorful menu enjoyed with Vic's exceptional wine list with over 100 bottled wines sold at cost to you.
MEETING SPECIFICS
Cost:
Members: $25
Non-members: $50
Students: $10
Non-member Students: $15
Date and agenda:
Tuesday, March 22, 2011
5:00 – 6:00 PM: Registration and networking
6:00 – 7:15 PM: Panelist presentations, discussions and Q&A
7:15 – 8:00 PM: Networking
Location
Vic's on the Minneapolis Waterfront
201 Main Street SE, Minneapolis, MN 55414
612-312-2000
To register:
http://bit.ly/eGlAqO
