RSVP: http://amiando.com/dotgo

A discussion on how leading brands are utilizing mobile applications, mobile websites, and text messaging to activate their brand's regional and global social engagement strategies.

With 91% of the world's population keeping a mobile phone within arm's reach, it's no surprise that having a mobile strategy has become crucial for brands. From... [read more]

RSVP: http://amiando.com/dotgo

A discussion on how leading brands are utilizing mobile applications, mobile websites, and text messaging to activate their brand's regional and global social engagement strategies.

With 91% of the world's population keeping a mobile phone within arm's reach, it's no surprise that having a mobile strategy has become crucial for brands. From feature phones to smart phones, apps to mobile web sites, and with the rise of text messaging as a direct marketing channel, there have never been better ways to reach just about every consumer across the globe. Mobile strategy has become a necessary part of the digital strategies for brands.

Format: 3-4 five minute presentations followed by a panel discussion with brands leading the way in the mobile space, moderated by Stefan Gromoll.

Speakers:

Farrah Bostic - VP, Group Planning Director - Digitas
Lori Hopkins - Director, Technical Production Interactive Media Product Development - NBC Universal
Chi Modu - Brand Strategist - Diverse Insights
Kristin Volk - VP, Human Experience Strategy Director - MediaVest
Moderator: Stefan Gromoll - CEO and Co-Founder - DOTGO