In the past, great advertising campaigns were built around great language. Who doesn't remember such charming gems like:
"Mm, Mm good"
"Breakfast of champions"
"Good to the last drop"
Today's advertising is integrated, mobile, and always in beta. Today, the modern copywriter must be multifaceted, and multi-lingual dreaming up social media brand strategy, brainstorming the next mobile app, never mind writing a headline or commercial. If you're going to be successful in the ad business now, you've got to understand the ever shifting realities of the brand creativity business.
Teressa Iezzi <http://twitter.com/tiezzi>, editor of Advertising Age's Creativity <http://creativity-online.com/> wants to help. Please join us as she shares her words of wisdom gleaned from her recently published book, The Idea Writer: Copywriting in a New Media and Marketing Era <http://www.theideawriters.com>. Teressa will talk about how the best copywriters have always been brand storytellers, but now the story can play out anywhere and were all active participants in a brands narrative. The art and science of advertising has gone from being a one-way relationship to engaging the public in an ongoing conversation where technology has become a critical part of the creative equation.
Teressa's presentation will be of tremendous value to the modern day copywriter and be of equal importance for everyone who works in the marketing and advertising industry.