Media & Advertising OBN and RISJ present: "Paying for Content" Symposium

The Saïd Business School Media & Advertising Oxford Business Network and The Reuters Institute for the Study of Journalism (RISJ) invite you to join us for an exciting conversation on the social, economic and cultural implications of the rapidly shifting landscape of content monetization.

Moderated by RISJ Director Dr. David Levy, the evening will feature a panel discussion amongst leading... [read more]

The Saïd Business School Media & Advertising Oxford Business Network and The Reuters Institute for the Study of Journalism (RISJ) invite you to join us for an exciting conversation on the social, economic and cultural implications of the rapidly shifting landscape of content monetization.

Moderated by RISJ Director Dr. David Levy, the evening will feature a panel discussion amongst leading researchers and practitioners in news, media and technology on the fundamental changes taking place in how content is made, bought and sold.

From print journalism to mobile gaming, the accelerating pace of technological innovation brings unprecedented business challenges and opportunities to content creators across every industry, on every platform, in every continent. New digital distribution platforms offer new audiences and formats, but at the cost of the rise of free content, piracy and audience fragmentation. How does the pressure to capitalize on new technology while mitigating its risks affect how content is made and distributed? Where will revenue come from? Who stands to gain, who stand to lose? These questions and more will be the source of what promises to be a fascinating conversation on the fundamental issue of how we as a society inform and entertain ourselves in the 21st century.


Featured guest speakers

-Dr. David Levy, RISJ Director
-Mark Oliver, Chief Executive, Oliver and Ohlbaum Consulting
-Professor Robert G. Picard, RISJ Director of Research
-Erin Ericson, Content Manager, Developer Marketing at Vodafone
-Christophe Cauvy, Digital Director, EMEA, McCann WorldGroup


Contact Details:
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nitya.varma@sbs.ox.ac.uk

Cost Details:
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Admission is free of charge with RSVP to nitya.varma@sbs.ox.ac.uk by February 14th


This event was exported from GroupSpaces: http://groupspaces.com/MediaOBN/item/113295

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