We've been called "consumers" for decades, but we are also producers - of data. Lots of it. Everywhere we take our business, we leave a trail of data, little of which we manage, and almost none of which we control. Most of that data, however, is produced without our knowledge or control. What happens when we take control of that activity? What happens when "the... [read more]

We've been called "consumers" for decades, but we are also producers - of data. Lots of it. Everywhere we take our business, we leave a trail of data, little of which we manage, and almost none of which we control. Most of that data, however, is produced without our knowledge or control. What happens when we take control of that activity? What happens when "the marketplace" is not a collection of customer fish in a sellers' barrel, but a truly open space where relationships are genuine, meaningful, and mutual? This is the start of a revolution. The Shopping as a Revolutionary Act? panel will look at some of the leading developments involved, where they are likely to head, and what changes these will bring to our economic, social and personal lives.

Presenters
Adriana Lukas (VRM Hub), Christopher Carfi (Edelman), Tara Hunt (Shwowp), Kevin Ryan (Gilt Group)