The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren't formally articulated. But creating a good design doesn't automatically mean creating a good experience.

In order for us to cultivate positive experiences for our users, we need to establish a set of... [read more]

The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren't formally articulated. But creating a good design doesn't automatically mean creating a good experience.

In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual's decision making, irrespective of the project goals, constraints, or resources.

In this talk, Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your product to the next level.