Program Objectives:

By the end of the program, participants will be able to:
Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
Determine the uses and objectives of a CRM system.
Recognize best practices in implementing a CRM strategy.
Apply CRM for improving marketing, sales, customer service, and customer contact.
Use... [read more]

Program Objectives:

By the end of the program, participants will be able to:
Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
Determine the uses and objectives of a CRM system.
Recognize best practices in implementing a CRM strategy.
Apply CRM for improving marketing, sales, customer service, and customer contact.
Use Social CRM to drive collaboration among salespeople to increase their effectiveness.

This Program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff. This program is worth 25 NASBA CPEs.