Eric Ries, creator of the Lean Startup methodology, will demystify the myths and misconceptions that guide most start-ups today. Using examples drawn from his own experiences in Silicon Valley, Eric will guide you through the key areas that will help determine success for your tech company: business strategy, product, engineering, QA, marketing, and delivery.
Learn how to evaluate the strengths...
[read more] Eric Ries, creator of the Lean Startup methodology, will demystify the myths and misconceptions that guide most start-ups today. Using examples drawn from his own experiences in Silicon Valley, Eric will guide you through the key areas that will help determine success for your tech company: business strategy, product, engineering, QA, marketing, and delivery.
Learn how to evaluate the strengths and shortcomings of your company, and identify the necessary steps to bring lean start-up thinking to your organization.
Learn:
•How to scorecard the health of your company
•How to radically improve cycle time -- from ideas to implementation to assessment -- and focus on the cycle times that matter
•How to build actionable metrics (and how to ignore vanity metrics)
•Techniques to mitigate your biggest risk: that no customers will buy your product
•How to identify what customers want to buy before building or making follow-on investments in new features
•Ship products as fast as multiple times a day while improving quality and lowering costs
•Build a company-wide culture of decision-making based on real facts, not opinions
•How to avoid core incompetencies that derail most new product initiatives
•How to find and retain profitable customers
Format:
8:30 – 9:00 Registration
9:00 – 10:30 Presentation and Q & A
Register by February 11 and you could win one of 15 exclusive seats at the Lean Startup Roundtable with Eric Ries! Note: The Lean Startup Roundtable will immediately follow the morning session (11:00 – 12:30).
ADDED BONUS!! All registrants will receive a copy of Eric’s new book “The Lean Startup”, to be released Fall 2011.
Ticket Info: $125
