The line separating traditional media and social media is blurred at best. How organizations should manage the line, combined with how to control “netizen” journalists, makes media management a challenge. The rules are still being written. But the reality is clear: Many firms are not adequately prepared or taking advantage of the changes.

David Wagner and Shoji Nozomu will discuss these... [read more]

The line separating traditional media and social media is blurred at best. How organizations should manage the line, combined with how to control “netizen” journalists, makes media management a challenge. The rules are still being written. But the reality is clear: Many firms are not adequately prepared or taking advantage of the changes.

David Wagner and Shoji Nozomu will discuss these issues as well as challenge the audience to manage a mini-crisis. David will give us a brief look at the TRUST study Edelman has just released, focusing on how trust is viewed from the CEO level. We’ll learn how “public engagement” is being used and how technologies (particularly social networking and social media) are changing traditional ways of corporate communications. Shoji will tell us how various companies are dealing with the realities of an interconnected and vocal customer base. Come prepared to work on your own crisis scenario, as we break into small groups and then come together to discuss what we need to keep in mind as we try to maneuver the new media blamestorm.