The recent events in Egypt have shown yet again the incredible power of social platforms such as Facebook and Twitter in mobilising diverse networks of citizens to eventually topple a long-term government. The question is whether humble public relations professionals can utilise these tools to “connect” stories of interest with their audiences with similar impact and impressions. The short... [read more]

The recent events in Egypt have shown yet again the incredible power of social platforms such as Facebook and Twitter in mobilising diverse networks of citizens to eventually topple a long-term government. The question is whether humble public relations professionals can utilise these tools to “connect” stories of interest with their audiences with similar impact and impressions. The short answer is absolutely. The longer answer will be presented at PRIA Breakfast: Iggy Pintado – Connecting where the discussion will be around how technologies such as mobile, wireless and cloud computing will converge to provide businesses with increased flexibility and productivity that will enable greater connectivity to information, experiences and transactions with customers, prospects and suppliers at an instant and global level to expand the scope and range of business opportunities.