What Are AdWords™ Seminars? Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet... [read more]

What Are AdWords™ Seminars? Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest. AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher. This class examines the new AdWords user interface in detail, and shows how to manage campaigns more efficiently. Please see the curriculum breakout below for more information. AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI. Please see the curriculum breakout below for more information.  Sign Up And Receive These Bonuses: Up to $100 AdWords advertising credit USB thumb drive with seminar materials Continental breakfast and lunch included Other Google™ goodies Make it a Full Week of Training: Join WebShare Wednesday through Friday to learn Google Analytics and Website Optimizer! Video Preview- From Google's Business Channel: AdWords 101 CurriculumA how-to session designed to introduce (or refresh) advertisers to AdWords and begin the process of optimization. Ideal for novice - intermediate advertisers. Morning Session Afternoon Session Introduction to AdWords Introduction to pay-per-click advertising Introduction to AdWords Benefits Features Basic terminology Search Partners & Google Display Network How the AdWords auction works Creating and Managing Your AdWords Account How to create an account Proper account structure Organizing accounts for success AdWords User Interface Tour Introduction to the new interface Customizing campaign settings Understanding your statistics Eliminating "junk" traffic Setting up remarketing New features overview Creating a campaign, step-by-step Developing Quality Keyword Lists How to develop a keyword list Understanding match types How to use negative keywords to save money Using the Google Keyword Tool Writing Great Ads Ad specifications, editorial guidelines Developing ad variations How to run a split test Ad writing workshop Ad Formats, Bells & Whistles Image and Flash ads Video ads Image Search ads Local extensions Display Ad Builder Mobile ads   Tracking Performance Conversion Tracking Intro to Google Analytics Optimization Strategies How to increase conversions How to increase traffic How to improve Quality Score Billing Take-Aways, To-Dos, and Resources                      Q&A Session AdWords 201 Curriculum A how-to session designed to introduce intermediate AdWords concepts. This sessions builds off the concepts introduced in AdWords 101. Ideal for the novice (after attending AdWords 101), through intermediate advertisers. Morning Session Afternoon Session Intermediate AdWords Features How to geotarget your campaign Ad preview tool Demographic bidding Creating a placement-targeted campaign Site and category exclusion IP Exclusion Using Position Preference to increase ROI Ad Scheduling Ad Extensions, Tags, Seller Rating Extensions Keyword List Optimization Understanding how people search Building and refining your keyword list with Google's tools, including Google Instant Building and refining your list with 3rd party keyword tools Dynamic keyword insertion   How to Use AdWords Editor Features and benefits Tips and tricks   How to Self-Diagnose Why is my Quality Score low? Why can't I see my ad? Using the Disapproved Ads Tool Using the Ads Diagnostic Tool Understanding ROI What is ROI? Determining the value of a keyword Bid Simulator Other Bidding Options Automatic bidding CPM bidding Enhanced CPC bidding Conversion Optimizer Managing Accounts, API, TV Ads... My Client Center Google Certification Program AdWords API Television ads Optimizing Your Landing Pages Basics of landing page optimization Intro to Website Optimizer   Search Engine Optimization (SEO) Take-Aways, To-Dos, and Resources                               Open Q&A Meet the AdWords Seminar Leader: Anastasia Holdren Stasia became a Google Advertising Professional Qualified Individual in January 2005, and an authorized AdWords Seminar Leader in 2006. Since then she has trained thousands of people to build and optimize AdWords campaigns. Stasia has fourteen years experience managing Web technology projects and online marketing programs. Prior to leading the seminars she was senior vice president for Sitening, a Nashville-based information technology company focused on Raven Internet Marketing Tools for search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.   Stasia has extensive experience training people how to understandand use Web-based software. Her primary goal for the beginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The 201 class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget. Stasia's career began in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America. Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and training her German Shepherd.   Location Information Embassy Suites Chicago-Downtown/Lakefront511 North Columbus DriveChicago, IL 60611-5591Phone: (312) 836-5900Website: Hilton.com Parking: A special parking rate was negotiated for seminar attendees. If you are in before 9 a.m. and out between 3 p.m. - 7 p.m. parking is $10.00. Otherwise, parking rates are as follows: 30 minutes or less - $12.00 31 minutes