Berklee alumnus Gerd Leonhard '87 will be conducting a workshop for Berklee Alumni called "Monetizing Music in a Connected Society."

To officially RSVP, please email alumniaffairs@berklee.edu.

We are moving quickly in a globally networked society: information
(and content) travels ever more quickly around the globe, more and more voices and artists are asking to be heard, and more... [read more]

Berklee alumnus Gerd Leonhard '87 will be conducting a workshop for Berklee Alumni called "Monetizing Music in a Connected Society."

To officially RSVP, please email alumniaffairs@berklee.edu.

We are moving quickly in a globally networked society: information
(and content) travels ever more quickly around the globe, more and more voices and artists are asking to be heard, and more music is being published every single day.

In a world where people access music like the flow of music like water from the faucet, where music is ubiquitous and available in the cloud, anytime, how do you build your audience, how do you cut through the noise, how to you make money with attention, and how will you make a living in 5 years? Will human creativity be rewarded or will computers start writing songs that other computers 'like' and retweet?

Gerd will present some key learnings and foresight, and will share some ideas about where things are going, and how can make a living with music, in the immediate future.

Gerd Leonhard is a Media Futurist, an Author, Strategic Advisor, Keynote Speaker, the CEO of TheFuturesAgency, and a Visiting Professor at the Fundacao Dom Cabral in Sao Paulo - Belo Horizonte, Brazil.

For more information please visit:
www.mediafuturist.com
www.thefuturesagency.com
www.twitter.com/gleonhard
Videos: www.gerdtube.net

You can also download free printed works from Gerd at: http://gerd.fm/ibXx2G