GIT Presents: Using PR to Grow your StartUp

What can PR do for your startup? Join Girls In Tech on Tuesday, March 8th as we host a panel discussion on how PR can play a role in growing your business. Moderator Kym McNicholas of Forbes magazine will talk with our panel of industry experts to get answers on topics such as:

· Is PR right for my startup? When is the right time to engage?
· How do I engage media to get press for... [read more]

What can PR do for your startup? Join Girls In Tech on Tuesday, March 8th as we host a panel discussion on how PR can play a role in growing your business. Moderator Kym McNicholas of Forbes magazine will talk with our panel of industry experts to get answers on topics such as:

· Is PR right for my startup? When is the right time to engage?
· How do I engage media to get press for my company?
· What types of PR tactics work, what doesn’t?
· What's the best way to maximize my PR investment?
· What is the difference between an in-house person and working with an agency? Which is better?

Our panelist for this event include:

Andrew Sinkov, Vice President of Marketing for Evernote
Andrew will give us a startup’s perspective on PR and will share with us some of Evernote’s secrets to success, including how PR has contributed to growing the company to more than 6 million users in just 3 years.

Scott McGrew of NBC Bay Area and ‘Press: Here’
Scott joins the panel to give us his insight on PR for startups from a journalist perspective. Scott has spent a decade in the Bay Area as a business/technology reporter for NBC Bay Area and "TechNow." He also hosts the Sunday morning business roundtable program Press:Here, which features Silicon Valley leaders and world class technology reporters.

Tracey Parry, Vice President of Airfoil Public Relations
Tracey joins the panel to talk about PR for startups from a PR Agency perspective. She has over 15 years of experience in agency public relations, managing a number of consumer and B2B technology campaigns including MobiTV, YouSendIt, OnForce and TerraPass.

Moderater: Kym McNicholas of Forbes Magazine
Kim is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for most of her 13-year broadcasting career and has interviewed top company executives, analysts, and other experts on technology and the markets.

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