Federated Media presents: Signal Austin, The Leveraging Local Conversation. On March 10th, the day before SXSW, we will continue our exploration of key drivers of the new Internet economy. Signal: Austin will focus on LOCATION - the most important new signal to enter the marketing landscape since the search query. Knowing where a potential customer is, in real time, literally changes the... [read more]
Federated Media presents: Signal Austin, The Leveraging Local Conversation. On March 10th, the day before SXSW, we will continue our exploration of key drivers of the new Internet economy. Signal: Austin will focus on LOCATION - the most important new signal to enter the marketing landscape since the search query. Knowing where a potential customer is, in real time, literally changes the marketing game in multiple dimensions. At Signal: Austin we'll explore all the implications of the emerging location-based ecosystem, from game-driven startups to how the major platforms (Google, Facebook, Twitter) are responding.
