You've heard the stories of the now legendary customer service that is happening online, and more specifically - real time across social media channels. Wonder how this is all possible? How do some of the most recognizable brands think about using social to engage their customers? And who are the people behind the tweets? What kind of training do they have?
You've heard the stories of the now legendary customer service that is happening online, and more specifically - real time across social media channels. Wonder how this is all possible? How do some of the most recognizable brands think about using social to engage their customers? And who are the people behind the tweets? What kind of training do they have?
The March 2011 #BTVSMB will focus on using social media for customer service. We will welcome Bill Gerth of Comcast (@ComcastBill and @Comcastcares on Twitter) and Morgan Johnston, Manager Corporate Communications at JetBlue. Both will share their stories, how they think about social media and how best to use it in the world of customer service.
Agenda:
7:30 am to 8:00 am Breakfast and networking
8:00 am to 9:30 am Panel followed by Q&A on Social Customer Service with Bill Gerth and Morgan Johnston
