PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation. For the PSFK SALON AUSTIN held at the The Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report. ... [read more]
PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation. For the PSFK SALON AUSTIN held at the The Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report. Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing. Agenda 11.00am Doors open 11.45 Opening remarks 12.00 Panel 1: Future of Mobile Marketing Faris Yakob - Chief Innovation Officer, MDC+Partners Noah Brier - former Head of Planning, The Barbarian Group Renee Alexander Hamilton - Social Media Director, UNICEF Aaron Sedlak - Creative Director, Sarkissian Mason Moderated by Piers Fawkes - founder, PSFK 12.45 PSFK presents Future of Mobile Tagging report Report summary presented by Kyle Studstill and Jeff Weiner. 1.15 Panel 2: Future of Mobile Tagging John Puterbaugh - CEO, Nellymoser Matthew Ray - Creative Technology Director, Crispin Porter + Bogusky Nik Badminton - Director of Digital Strategy, Tribal DDBMark Mulhern - Group Account Director, JWT Robin Lanahan - Director of Marketing, Microsoft Tag creative lab, Startup Business Group at Microsoft Moderated by Piers Fawkes - founder, PSFK 2.00 Audience conversation 2.30 Event ends 3.00 Mixer at the bar Partners This event is sponsored by Microsoft Tag.
