Look at yourself - you're not sleeping, you're not eating, and you can talk for hours about why it's so fantastic: You're an entrepreneur in love, and there's eric ries telling you to dissect your darling like a frog in formaldehyde. Think of UX as a wizened older brother, who can help you make sense of the build-measure-learn cycles. For decades, UX designers have been... [read more]

Look at yourself - you're not sleeping, you're not eating, and you can talk for hours about why it's so fantastic: You're an entrepreneur in love, and there's eric ries telling you to dissect your darling like a frog in formaldehyde. Think of UX as a wizened older brother, who can help you make sense of the build-measure-learn cycles. For decades, UX designers have been getting out of the building and killing their darlings as they learn which problems are high value and what features are most important. UX is more than building skins, and can provide practical methods for deciding what to do, and more importantly, what not to bother with. This talk will give you a framework for understanding how UX fits into customer development and product market fit, and will introduce you to a couple of methods that you can use tomorrow.

We are very excited to have Janice Fraser (@clevergirl) of LUXr talking about the intersection of UX, design and Lean Startups.

This talk will give you a framework for understanding how UX fits into Customer Development and Product-Market Fit, and will introduce you to a couple of methods that you can use tomorrow.

Also, our great friends at Noodleyard, the Coloft job board, will be sponsoring this meetup and giving away an Apple TV - so you have no excuse not to come.