As a commercial tool, social media is still in its infancy; many companies are using it because everyone else is using it. The three most common commercial applications to date are promotion, customer care and product feedback. But social media is not always employed as the strategic asset it should be. In Social Media Best Practices, Steve Poppe will share some guiderails for program... [read more]

As a commercial tool, social media is still in its infancy; many companies are using it because everyone else is using it. The three most common commercial applications to date are promotion, customer care and product feedback. But social media is not always employed as the strategic asset it should be. In Social Media Best Practices, Steve Poppe will share some guiderails for program development and a few Dos and Don’ts.
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Steve Poppe is Managing Partner of What’s The Idea?, a brand and marketing consultancy located in NY. An “ad-rat” turned agency account planner, Poppe was recruited by Pequot Ventures in 2006 to head up marketing at Zude.com a $10M start-up and the Web’s first drag-and-drop social media platform.
He learned his craft at McCann-Erickson working on the AT&T business, where he managed an annual budget of $25 million — all emerging technologies. Over his career, which began at Poppe Tyson a pioneering digital shop, Poppe has created successful marketing strategies for Adecco, AT&T, Abbott Nutrition, Capgemini, Conagra, Esselte, Intrawest Resorts, Heineken Light, Isopure Plus, JPMorgan Chase, Lucent Technologies, Microsoft, Newsday, North Shore-LIJ Health System, USA Datanet, U.S. Airways, and ZDNet.