If the Collaborative Enterprise will suffer a fate similar to Social Business then measurement won’t matter. After all, most pundits, gurus, and experts will tell you that measuring performance is not important in Social Business – it is an imperative to become social, thus performance, control, and measurement are not important. Since we are going to become a social business – whether we want it or not – focusing on measuring results and performance is futile. Needs to be done!
The vast majority of business people don’t agree with that idea; but until now it was hard to propose an alternative model.
Measurement in business is critical for many different reasons beyond justification of the tool or technology being implemented – but the core principle of doing any technology or strategy implementation is to ensure that there is progress: improvement, reduction, increases, faster, better, slower, different are all relevant labels to assign to business processes.
However, there are very few entities that have done this with considerable success and shared it. John Hagel, the New York Times bestselling author of Power of Pull, and Deloitte’s Center for the Edge did just that, and published a report recently comparing and contrasting before and after metrics and measurement strategies at two organizations that began to collaborate. The study is quite interesting not only in what it shows, but also the methodology that advocates.
Join John Hagel and Esteban Kolsky will host a fireside chat on March 18th, 2011 at 6:30 PM at Samovar Conference Hall in Mountain View. Join them to hear John explain firsthand how the project came about, what went into creating the methodology, results, and conclusions – but more importantly to hear how:
· What is the role of measurement in the success or failure of becoming a Social Business?
· How can any organization become a social business?
· What lessons can any organization learn from the early pioneers doing the work at the leading edge of Social Business?
· Is collaboration truly the future of Business?
· What is a good roadmap to measure success in collaboration and Social Business?
These, and many more questions from the audience, will be answered on an exclusive, intimate one-on-one that will allow audience members the change to ask their questions and learn from the experience of the leading expert in the field.
Plan to be there, follow this link to register and to obtain more information.
John Hagel - Biography
John Hagel III has nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur. He has helped companies around the world to improve their performance by crafting creative business strategies that more effectively harness new generations of information technology and shape broader markets and industries. He also designs and implements change management strategies to help companies develop capabilities to drive more rapid performance improvement.
John currently serves as co-chairman of the Silicon Valley-based Deloitte LLP Center for the Edge, which conducts original research on emerging business opportunities that are not yet on the CEO’s management agenda but should be.
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Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategy at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.
John is the author of The Power of Pull, published by Basic Books and summarizing recent research pursued at the Center for the Edge, making the case that we are struggling as individuals and institutions to adapt to a long-term shift in our business environment that changes the nature of competition,. He is also the author of a series of earlier best-selling business books, beginning with Net Gain, published in 1997, and including Net Worth, Out of the Box and The Only Sustainable Edge. He is widely published and quoted in major business publications like The Economist, Fortune, Forbes, Business Week, Financial Times and Wall Street Journal as well as general media like the New York Times, NBC and BBC. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and institutions, including the World Economic Forum and Business Week.
John has his own website at
www.johnhagel.com, a joint website with John Seely Brown at
www.edgeperspectives.com, a personal blog at
www.edgeperspectives.typepad.com as well as joint blogs with John Seely Brown at the Harvard Business Review site blogs.hbr.org/bigshift/ and the Business Week site
http://app.businessweek.com/ParametricSearch/Columnists?selectedAuthor=John+Hagel+and+John+Seely+Brown
John holds a BA from Wesleyan University, a B.Phil. from Oxford University, and a JD and MBA from Harvard University.
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