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Fan to Fanatic: True Blood's Marketing Hook (SXSW)

Fan to Fanatic: True Blood's Marketing Hook (SXSW)

Austin Convention Center, Ballroom E · Friday, March 11, 2011 at 3:30 PM

  • Jonathan Sarno
  • Harold Schambach
  • Bryan
  • Robert C. Worstell
  • Brandon LaGanke
  • Elissa Machinima
  • Aaron Williams
  • Bev Garvin
  • Jeff Abbott
  • Alex Barillas
  • Brian Rudolph
  • Nick Faber
  • Jeff Brecker
  • aina abiodun
  • Moustache-envy
  • Katie Shackelford
  • Prasanna Subramanian
  • Tarah Feinberg
  • Cliff Benedict
Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked... [read more]
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500 E Cesar Chavez St
500 E Cesar Chavez St, Austin, Texas, US

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