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Flip the Funnel: Retention is the new Acquisition Reading and Q&A

Flip the Funnel: Retention is the new Acquisition Reading and Q&A

Austin Convention Center, Ballroom G · Saturday, March 12, 2011 from 1:00 PM to 1:30 PM

  • Carissa Caramanis O'Brien
  • Stacy Cohen
  • Tea Romano
  • Kevin Behringer
  • Beverly W. Jackson
  • Andrew J Scott
  • Wayne Kurtzman
  • Tyson Goodridge
  • Michael Donnelly
  • Marina Miranda
What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way?

During this session, I will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage.

Using my “flipped funnel” methodology, I'll outline the... [read more]
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Austin Convention Center, Ballroom G
500 E Cesar Chavez St, Austin, Texas, United States

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