BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Feedo Feed//NONSGML v1.0//EN
METHOD:PUBLISH
X-WR-CALNAME:Flip the Funnel: Retention is the New Acquisition (SXSW) at 500 E Cesar Chavez St, Austin, Texas - SXSW Official on Plancast
X-WR-CALDESC:What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief...
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VTIMEZONE
TZID:UTC
X-LIC-LOCATION:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
DTSTART:19700101T020000
RRULE:FREQ=YEARLY;BYMONTH=1;BYDAY=1TH
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20110312T130000Z
DTEND;TZID=UTC:20110312T130000Z
UID:a193198@plancast.com
SUMMARY:Flip the Funnel: Retention is the New Acquisition (SXSW)
DESCRIPTION:What if we got it all wrong? What if we&#039\;ve been going about
 marketing strategy completely the wrong way? During this
 session\, Joseph Jaffe\, Chief Interruptor at Powered\, a social
 media marketing agency\, will outline how retention can become
 the new acquisition for businesses today and in doing so\,
 transform the way companies go to market and establish a critical
 competitive edge and advantage. Using his “flipped funnel”
 methodology\, Jaffe will outline the notion of customer
 experience\, introduce the 10 new rules of customer service and
 present a social media-driven customer activation model that
 harnesses the true potential and impact of customer-generated
 word of mouth reviews and referrals.\n
 When: Saturday\, March 12\, 2011 at 1:00 PM\n
 Where: Austin Convention Center\, Ballroom G\n
 Attendees: 11 http://plancast.com/p/452m
URL:http://plancast.com/p/452m
CATEGORIES:SXSW Official,SXSW Book Readings,SXSW Interactive,SXSW
LOCATION:500 E Cesar Chavez St
DTSTAMP:20110301T213608Z
END:VEVENT
END:VCALENDAR