Re-branding Birth Control: Behavior Change through Design (SXSW)

Re-branding Birth Control: Behavior Change through Design (SXSW)

Hilton Garden Inn, Rio · Sunday, March 13, 2011 at 5:00 PM

  • Doug Weinbrenner
  • Amy Dolin
  • fran melmed
  • Joe Doyle
There is a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception.

This session is about a program designed to address that gap called Bedsider.

We’ll talk about why the gap exists and loo... [read more]
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N I H 35
N I H 35, Austin, Texas, US

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