Gamification is everywhere.

From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Discover winning strategies and learn the secret tactics used by meta-game designers to generate buzz, attraction and retention on a bootstrapped budget.

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Gamification is everywhere.

From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Discover winning strategies and learn the secret tactics used by meta-game designers to generate buzz, attraction and retention on a bootstrapped budget.

Presented by Gabe Zichermann, author of Game-Based Marketing (Wiley, 2010) - this session will cover game mechanics design from concept to execution, giving attendees tangible techniques that can be used to gameify their sites/apps using points, badges, challenges, rewards, leaderboards, gifting, exchanging and status.

Some topics covered will include:

--A brief history of engagement
--The power and value of status on the social graph
--The gameification loop: the basics of points, badges, levels, leaderboards and challenges
--Architecting a great point system
--Future-proofing your level design
--Maximizing the value of badges
--Challenging users without distraction
--The right way to use leaderboards
--To redeem or not - why points shouldn't always be "worth something"
--Top 5 secrets of great meta-game design
--The biggest mistakes and pitfalls

Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gameification.