The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The... [read more]

The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The panelists will discuss exactly that.