Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities?

Questions Answered ... [read more]

Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities?

Questions Answered
1. What is the future trend of hyper-local consumer media opportunities? Is it more than hype?
2. What is the dream-state of “location” for not just consumers, but marketers?
3. What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?